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5 Components to Selling your home

There are more benefits to hiring a Realtor than just property exposure and finding a buyer. Shamil Jessa outlines 5 components in the Royal Lepage home selling process to get your home sold quickly and for top dollar while always protecting your best interests.

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5 Components to Selling a Home

Step 1. The Process

THERE ARE MANY COMPLEXITIES INVOLVED IN A REAL ESTATE TRANSACTION

  • Prepare the home for sale

  • Preparing all the necessary documentation

  • Managing purchase deposits

  • Lias with other professionals i.e  lawyers, other agents, appraisers, home inspectors, utilities etc.

  • Specify terms of agreement for the buyer

  • Ensuring that all transactions will comply with regulations and legal requirements

Step 2. Time

WHEN LISTING A HOME CONSIDER THE EXTRA TIME TO: 

  • Prepare your house for sale (including staging, measurements and photography

  • Develop and implement a customized marketing plan that targets your most-likely buyers

  • Manage open houses and showings

  • Respond to buyer and agent questions about the property 

  • Negotiate with prospective buyers and co-operating agents

Step 3. Price Optimization

HOW SHAMIL JESSA WILL HELP YOU OPTIMIZE YOUR SELLING PRICE.

  • Performing a professional market overview

  • Presenting viable comparables

  • Reviewing your present home's selling history

  • Proposing a sound pricing strategy

  • Estimating the net proceeds from the sale of your home


Price Negotiation

WHEN LISTING A HOME CONSIDER THE EXTRA TIME TO: 

  • Pre-qualifying buyers

  • Identifying motivating factors of the prospective buyer

  • Working with other agents

  • Setting viable contract terms and conditions

  • Managing counter offers

  • Optimizing multiple offer situations

  • Negotiating a favourable closing

Step 4. Marketing

HOW WE WILL MARKET YOUR PROPERTY

  • Identifying a Target market

  • Creating a compelling story for the home

  • Capturing impactful photography

  • Creating marketing materials

  • Creating local marketing campaigns

  • Managing internet marketing

  • Co-ordination of other professionals i.e stagers, printers, advertising, media etc

  • Hosting and managing open houses

  • Branded professional lawn sign

  • Multiple Listing Service (MLS) Listing

  • Open houses (Optional)

  • royallepage.ca listing

  • 100's of Syndicated websites

  • Property domain (www.youraddress.com)

  • Property landing pages

  • Facebook Advertising campaigns

Step 5. Risk

FOR THE MAJORITY OF CANADIANS THEIR HOME IS THEIR LARGEST INVESTMENT, SO MINIMIZING ONE'S RISK IS NOT ONLY PRUDENT BUT -IT IS ESSENTIAL!

  • Identify unnoticed features of the home

  • Manage a secured lock box to protect the contents of your home

  • Protect your privacy to mitigate identity theft

  • Act as a buffer between you and other third parties

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